The FDA wants to ban menthol cigarettes, but their reasoning is not entirely because of the product itself (though, to be clear, cigarettes kill). The ban of menthol and other flavored cigarettes would help prevent "youth initiation", or the targeting of young adults and teens, says the government agency, and the ban would also help fight health disparities that have widened as a result of the tobacco industry's targeting of Black consumers with menthol cigarettes.